The Taste of Mexico Association is the flagship organization of restaurant exponents of authentic Mexican cuisine in Los Angeles. It was created in 2010 by LA's top Mexican restaurateurs – Jaime Martin del Campo and Ramiro Arvizu of La Casita Mexicana, Vicente del Rio of Frida Mexican Cuisine, Bricia Lopez of Guelaguetza Restaurant and Ricardo Cervantes of La Monarca Bakery – with the purpose of embodying, enhancing and promoting the authentic ingredients, flavors and traditions of Mexico's cuisine.
The Taste of Mexico Association was created with the idea of building a network of Mexican restaurateurs who seek to grow and learn by sharing experiences and information with colleagues in the industry. The association gains access to valuable industry contacts, all while taking part in an exclusive platform to enhance the visibility and reputation of each members restaurant, and those of Mexico’s cuisine in the U.S.
To advance its mission, The Taste of Mexico Association partners only with trusted brands and companies who share the Association’s values.
Their annual Food Event attracts over 5,000 of LA’s cultural tastemakers and influencers.
VICENTE DEL RIO | FRIDA'S
Vicente Del Río was born and raised in Mexico City. Restauranteur and Chef Vicente Del Río’s love of food and his entrepreneurial spirit were qualities instilled in him at a young age. He is founder of Frida Mexican Cuisine and Frida Tacos
JAIME AND RAMIRO | LA CASITA
Jaime and Ramiro are two passionate and genuine promoters of authentic Mexican food in the United States. Their deep love for Mexican cuisine, family recipes and memories of childhood, back in their native Jalisco, made possible their dream of opening more than twelve years Cenaduría "La Casita Mexicana" in the city of Bell.
RICARDO CERVANTES | LA MONARCA
As CEO of La Monarca Bakery®, a premium retail bakery chain in Los Angeles featuring cakes, pastries, and breads with The Sweet Flavor of Mexico™, Mr. Cervantes oversees all retail and production operations.
BRICIA LOPEZ | GUELAGUETZA
Bricia began working alongside her family in the restaurant business at a very young age. She is currently a partner and spearheads all operations at Guelaguetza, LA’s temple for Oaxacan cuisine and tradition. Her passion for food and culture has made her a staunch proponent of Oaxacan culture and an integral figure in the gastronomic culture of Los Angeles
PAOLA BRISEÑO GONZÁLEZ
Paola is a food anthropologist and trained chef from Puerto Vallarta, Jalisco. As the Executive Director of Taste of Mexico, she curates and produces its annual festival and oversees all event logistics and operations year-round. Her recipes have been published on Cooking Light and Vice MUNCHIES.